Spanning The Creative Process, from Concepting, Production & Image Creation to Finishing & Licensing
The huge amount of visual content on the web today means that quality alone is no longer enough for a brand to stand out. It is essential for brands to produce high volumes of compelling, and engaging content, quickly and easily, to tell their unique story.
However, creating high-quality content using more traditional means can be extremely expensive; few companies can afford large teams to create the volumes needed, let alone the costs of hiring talent and securing rights.
Enter Assemblage: original content created by combining artificial intelligence (AI) with visual elements such as stock images, archival footage, CGI and original photography. Assemblage believes generated media plus high-touch artistry is the next era of content creation. Using the latest generated media tools to enhance the overall creative process while removing cost limitations of traditional productions.
Our team of artists, digital designers, producers and image refiners have spent decades creating beautiful, impactful content for leading brands and agencies.
CASE STUDIES
Build a social story with Ai
In this example a client in the wellness space needed license-free images for a brand campaign, yet didn’t have time to produce a traditional photo shoot. They had specific casting specs and needed the campaign to feel holistic and natural.
Image Building
Stock image libraries have improved to an astounding degree, and we are able to create entirely custom images by pulling the essentials we need from these sources. Studying light, color and shadow, we weave various elements together to arrive at brilliant final images.
Diversity casting using generated media
Here, a client in the lifestyle space needed to add diverse talent to existing brand assets to build a global campaign on a quick timeline. They needed the creative to be consistent across all markets.
Generated Casting
Working with a growing number of AI engines, we create fictional characters to exact casting specifications that offer unprecedented freedom in terms of usage and licensing.
Combining photography and stock imagery
Progressive Insurance asked us to photograph one of the lead characters from their existing campaign and composite him into various stock images to be used in a humorous television commercial.
Photography
The award winning photography team at Assemblage scales from full shoots to tabletop and portrait work. Everything is in support of the final vision and rarely exists as the sole element of our process.
CGI environments and royalty free images
In this example a luxury brand requested a romantic image of a couple getting engaged at sunset on a beach using only pre existing assets.
Computer Generated (CGI)
Our CGI capabilities range from full scale renders for hero images to small custom objects to flesh out an existing asset. When we don’t build from scratch, we tap into existing libraries with access to millions of models and textures.