Building Your Social Story With Us - A Case Study
STEP 1: Proposal
In this example, we were working with a client in the wellness space. They needed license-free images for a brand campaign, yet didn’t have time to produce a traditional photo shoot. They had specific casting specs and needed the campaign to feel holistic and natural.
STEP 2: Generated (AI) Casting
We created a large pool of AI generated faces to choose from. Working with the client, we adjusted ethnicity, age and expressions to arrive at the ideal person.
STEP 3: Image Searching
The campaign required our talent to be active in a wide range of environments. Searching through stock libraries, we selected a wide variety of royalty free images to choose from.
STEP 4: Combining generative art (AI) and stock imagery
With all individual assets approved, we employed AI software to place our talent in the environments, then layered backgrounds and other elements to build the image. We applied the AI generated face to the images creating a cohesive campaign.
STEP 5: Adding the artistry
With all the pieces in place, our retouching team went to work to make all the various pieces of stock photography feel as though they were shot on location, with the same talent and by the same photographer.
