Diversity casting using generated media - A Case Study
STEP 1: Proposal
Here, a client in the lifestyle space needed to add diverse talent to existing brand assets to build a global campaign on a quick timeline. They needed the creative to be consistent across all markets
STEP 2: Hero Campaign image
Changing the hero image to work in many global markets. we created a talent ethnicity to work on a variety or local markets
STEP 3: Image Searching
The campaign required our talent to be active in a wide range of environments. Searching through stock libraries, we selected a wide variety of royalty free images to choose from.
STEP 4: Combining generative art (AI) and stock imagery
With all individual assets approved, we employed AI software to place our talent in the environments, then layered backgrounds and other elements to build the image. We applied the AI generated face to the images creating a cohesive campaign.
