Brief : Can we use AI to replace talent
Exploring the potential of AI in architectural photography, Assemblage Studio has demonstrated how AI can seamlessly add or replace people within images. The results are impressive, showcasing realistic human figures integrated flawlessly into architectural settings. This approach not only enhances the visual storytelling but also saves the time and resources typically needed for on-site staging and photography.
Concept | Strategy | Design | Art Direction | Stories & Reels | Retouching | CGI Environments
One person is real
Two of the people in this image aren’t real — but you’d never guess. Our AI-driven process blends digital characters so flawlessly into real-world settings, it’s like they’ve always been there. This method brings energy and realism to the scene, offering a creative solution without the hassle of traditional photoshoots. The result? A perfect mix of efficiency and artistry.
Stand-ins for scale
Sometimes all we need is a placeholder. By having an assistant or crew member stand in for scale and lighting, we capture the essential details of a scene. Later, we swap them out for AI-generated figures that fit perfectly into the space. This approach keeps things efficient and allows for total creative control, ensuring the final image looks polished and purposeful.
