Everand | Social launch and Brand Activation
Assemblage was brought on to lead Everand’s brand launch. We provided strategy, design and production across the full asset stack for paid-digital, social, OOH, and activation builds. Campaign short-listed as a finalist in the 2025 Drum Awards. (GIF of one of the digital spots, bug from Drum Awards)
The launch drove a 10x lift in branded search, elevated Portland to Everand’s top DMA, surged social in a week (+90% engagement, +61% impressions, +48% followers), and delivered 14M OOH impressions.
OOH
The “Read Every Which Way” campaign splashed the city’s landmarks with bright yellow visuals, from transit wraps to sidewalk art, telling locals that reading can happen anywhere.
Kiosk
Five interactive “Book Nooks” popped up around the city, inviting people to test the app and explore surprise experiences.
